ocial media's fate has been in doubt and at the mercy the godmen and statesmen of this country. The businessmen have always found a way out.....

Social media's fate has been in doubt and at the mercy the godmen and statesmen of this country. The businessmen have always found a way out, and they have been doing so since 2012's farcical apocalypse. Last year, when the pandemic brought down the world to a halt, we got a glimpse at that apocalypse.

The Social Dilemma

No! No! Although the tech expert had warned of the dangers of Indian social networking sites, we chose to ignore them. It was breaking news that WhatsApp's privacy policy did not follow Indian laws and the GoI had been sued by WhatsApp.

According to the news, WhatsApp filed a complaint in Delhi against India's Government seeking to block regulations that came into effect a few days back. Experts believe this would force the Facebook unit to violate privacy protections.

According to Reuters, people who are familiar with the case describe it as follows: The lawsuit seeks to have the Delhi High Court declare that one of these new rules violates privacy rights under India's Constitution. It requires social media companies and authorities to identify the "first source of information".

Social media platforms can serve as a double-edged weapon. One can use them to make long-lost friends and family connections, but on the other, they can also be used to spread hatred.

Current Status

In January 2020, India had 400 million social media users. Between April 2019 and January 2020, it grew by 130 million (+48%) This spike in users could be attributed to lockdown and Work From Home.

WhatsApp has 53+ crore Indian users. YouTube is second with more than 44 million users. Facebook boasts close to 41 million users, while Instagram has 21,000,000 users. Twitter lost 1.5 million users in the number game. This could be due to Indian users switching to the Koo app instead of Twitter. Some believe that this can also be due to curiosity.

The Future of Social Media

The future of social media is mobile. Most people are now using their smartphones to access the internet. By 2020, 3 billion people will be able to access mobile phones. Future social media platforms will take smartphones into consideration from the very beginning.

People will also stop typing as much in the future. Social media platforms will be voice-driven. Algorithms are being developed to make the current UI/UX obsolete. AR and VR will play a significant role in changing the way that we use social media. For the next article, we will be discussing the whole topic of behavioral change caused by social media.

Keywordriser sees social media platforms more than just a way to update statuses, tweet, or connect. They can be powerful communication tools that can increase brand value and add personality to it. The social media marketing strategies that we create and conceptualize for our clients are a way to elevate their brand's individuality. It's amazing, right? Take a look at our work by visiting our website www.keywordriser.in