Kirloskar Corrocoat Pvt. Ltd. is a Pune-based company specializing in advanced corrosion protection coatings. Their solutions cater to highly niche industrial requirements across India.

About the Client 

Kirloskar Corrocoat Pvt. Ltd. is a Pune-based company specializing in advanced corrosion protection coatings. Their solutions cater to highly niche industrial requirements across India.

Challenges

When the client approached us, they had clear goals:

• Build a strong and professional presence on LinkedIn
• Improve overall social media visibility
• Rank their website on Google for high-intent keywords
• Generate quality leads from across India

However, there were key challenges:

• Old technology and design of the website
• The existing website was not optimized for SEO and lead generation
• Minimal social media presence (only LinkedIn, and that too underutilized)
• Highly niche target audience, making marketing more complex
• No strong visibility in search results across India

 

Solution

We implemented a 360° digital growth strategy, focusing on Website, LinkedIn, and SEO.

1. New Website design & development as per the market and industry

• Conducted a detailed audit of the competitor's website
• Identified the KICOPL USPs and Market presence
• Content design for highly engaging and product-based technical information
  • Improve user experience
  • Incorporated the right CTA, data capturing, and credentials 
  • Website designed on PHP Laravel technology

2. Building a Strong LinkedIn Presence

• Created and optimized all social media profiles
• Updated bios, visuals, and branding for a professional look
• Ensured consistency across platforms

LinkedIn Strategy (Core Focus)

• Redesigned the page with a professional banner and compelling description
• Created content aligned with brand guidelines and industry relevance
• Focused on decision-makers and industry professionals
• Invited 1500–2000 targeted professionals to build a relevant audience
• Shared value-driven content to generate engagement and trust

3. SEO & Keyword Ranking Strategy

• Developed a structured SEO plan targeting industry-specific keywords
• From last 2 years, we are working on 25 keywords
• Focused on ranking on Page 1 and 2 of Google search engine
• Implemented Local SEO (GMB) to capture nearby and regional searches
• Optimized content (Blogs) and technical aspects (Onpage and Technical SEO) for better visibility

 

Outcome

Within a short time, the impact was clearly visible:

SEO Performance

• After 6-8 months: 50% Keywords started ranking on Google (Page 1 & 2) at the All India Level
• Within 1.6 years: 95% targeted keywords ranked on Google’s 1st and 2nd page

Lead Generation

• Significant increase in high-quality inbound leads from across India from top corporate clients (Tata, Reliance, Adani, Thermax, GE etc.)

LinkedIn

• Followers grew from 1000 to 2500+ in 1 year and till date LinkedIn followers are 3250
• Overall reach & visibility increased by 40% and currently ranking on 4-5 positions against competitors on LinkedIn
• Stronger engagement with the right target audience like Purchase, procurement, project buyers, and clients

Business Impact

• Achieved 7–8% business growth through improved digital presence and lead flow

Conclusion

By combining strategic SEO, a strong LinkedIn approach, and a conversion-focused website, we helped Kirloskar Corrocoat Pvt. Ltd. transform their digital presence into a powerful lead generation engine.

Seeing the efforts and results, the client has been working with us for the last 2.5 years

This case highlights how the right digital strategy—even for a niche industry—can deliver measurable growth, visibility, and real business results.